Katie Webermeier of the Village Store presents a check for $1,000 to Estes Park Pet Association president Carolyn Fairbanks (and friends) on behalf of the Rocky Card.

Katie Webermeier of the Village Store presents a check for $1,000 to Estes Park Pet Association president Carolyn Fairbanks
(and friends) on behalf of the Rocky Card.

This week, owners of the Rocky Card, Debra Dullaghan and Anne Smith, were proud to be able to support the nonprofit Estes Park Pet Association with a $1,000 donation.

Funds raised by the Estes Park Pet Association pay for the medical, vaccination, and spaying/neutering expenses when a pet is made available for adoption.

To help encourage Estes Park residents to spay/neuter their pets, the Pet Association will pay 50 percent of the cost of spay/neutering services for dogs and cats through Animal Hospital of the Rockies (970.586.4703) and Animal Medical Center of Estes Park (970.586.6898) through the end of November.

The Rocky Card has given nearly $40,000 to nonprofit organizations since 2008, with the goal of each donation being to make a difference within the community that supports their efforts.

The premise behind the Rocky Card is that local businesses who are Rocky Card members attract customers by offering discounts or other incentives to cardholders. Visitors and Estes Park locals purchase a Rocky Card for $10 to access the discounts, and Dullaghan and Smith donate the profits from the sale of the cards to local charities.

Merchants who participate in the Rocky Card program agree that the Rocky Card has improved sales, gained customer awareness, and provided local charities with much-needed funds. With the Rocky Card, everybody wins!

Rocky Cards may be purchased from many merchants around Estes Park, including The Village Store at National Park Village, Estes Park Mountain Shop, Estes Park True Value & Radio Shack, Rocky Mountain Gateway, the Estes Park Visitors Center, and Safeway. A complete list of locations, as well as a list of the merchants that offer Rocky Card discounts, is available at www.RockyCard.com.

The success of the Rocky Card could not be possible without the support of its promotional partners, which include Estes Park News, EPTV Channel 8, Reel Mountain Theater, and Hobert Office Services.